I’ve been noticing more and more that some musicians are sticking to their personal Facebook page to promote their music rather than opting for a Facebook fan page. I think it’s extremely important for every musician to have a Facebook fan page for the following reasons:

1. It strengthens your online brand instantly by keeping the personal and professional separate.

2. It’s automatically set as a public page so it’s more effective for search engine indexing and viral marketing.

3. It offers the “insight tools” function which provides information on how fans interact with your page. You can view traffic and fan demographics. You can also export your data into an excel sheet.

4. You can send messages to fans according to their geographical location and demography. Therefore your marketing becomes targeted.

5. You can exploit the power of indirect connections to boost your fan base. For example you can ask your fan base to recommend your page to their friends.

A great book on Facebook marketing is ‘3,000 fans in 30 Days’ by the New Media School. I thoroughly recommend it!