Check out my second blog post for music industry website WeAllMakeMusic.com ……………

If you can’t afford the luxury of a publicist, dealing with the media can be a daunting, even overwhelming task.

But it is also a necessary one, and to make the process bearable, there are a number of things you must do BEFORE you can approach music journalists. Here are a handful of tips:

Research, Research, Research!
The first step is to research the media you want to approach in each city. Put together a list of TARGETED media, and familiarize yourself with their submissions process and editorial lead-times.

This involves old-fashioned legwork – find the biographies of certain journalists and read past articles, and call editorial teams to ensure you have the right person’s contact details. This will take time, but taking a targeted approach to your campaign will pay off. It will be much more beneficial to reach out to 50 journalists you know cover your genre of music (and cater your pitch to each one), than send impersonal emails out to 150 journalists whom you are unfamiliar with. Journalists will notice your attention to detail and are much more likely to get back to you. It will also avoid the problem of calling or emailing them when they are on an editorial deadline.

Be Physical AND Digital
Although we are moving more and more towards a digital submissions process, there are still plenty of journalists who want to receive physical product for review. Thereʼs something about receiving a well designed, professionally produced CD with eye-catching artwork that still says, “Take me seriously.”

Those adjectives are key. DO NOT send demo CDs or CDR copies of your album. They will not get reviewed. Your best bet is to have both physical CDs ready to send, and also have your full album available for download and streaming via a secret link. SoundCloud is great for this.

If you are sending physical CDs, do NOT send them shrink-wrapped. Also, always put a sticker on the CD with your full contact information; the CD will probably get separated from the press release.

Keep It to One Page
If you are sending out physical product, you donʼt need to send reams of information with it. I recommend sending a one page press release or biography that sums up your music, unique selling points and career highlights and achievements so far. If you aren’t a good writer, then get a professional to write something for you. Itʼs definitely worth the investment. If your one-sheet is good enough, you may even see journalists use certain sentences/summaries in their write-up about you. Itʼs also helpful to have the press release or biography professionally designed with your album artwork or logo on it. The more visually engaging, the better.

Online Press Kit
Always have your press kit available online too with your press release, biography and press photos available all as downloadable documents. Also have high-res and low-res versions of your press photos. You can have this available on your website and/or utilize sites such as Reverbnation, SonicBids or drop.io.

Be Web Ready
This may seem obvious, but you should make sure all your online platforms are up to date before pitching to media. If a journalist is interested in you, he/she will most definitely check you out online. Although Myspace has declined in popularity from a social networking perspective, many journalists still go there first to listen to your first track before deciding to request a copy or download of your album. Make sure the first track on all your online music players is your strongest!

Also, make sure your website and social networking sites are branded consistently. Make it easy for the journalists to listen to your music and find further information about you.

Follow Up, Up and Away
Last but not least, donʼt forget to follow up on ALL your media outreach. Journalists receive hundreds of pitches per day, so you really need to draw attention to your enquiry. They will expect this. Just make sure you are courteous and professional with your follow up, and ensure that your persistence doesn’t turn into harassment.

Good luck!

Whether you are a new local band that is trying to break into the Richmond circuit, or an established band outside of Richmond who wants to become a bigger part of the River City scene, you will want a little advice on which direction to get started. Whatever the case may be, here are a few pointers to help you take advantage of what Richmond has to offer and help you break into this musical microcosm.

1. Get in the Streets, on the Web, and on the Air
The best way to take Richmond by storm and get your band’s name and music out to the public is by being proactive. Hitting the streets to hang posters and hand out flyers in coffee shops, bars, and local hangouts throughout the Slip and the Fan districts is a great way to reach potential new fans, as well as build up buzz for an upcoming show or record release, etc.

Here is a starter list of locations that will allow you to distribute promotional materials such as flyers and posters:
Plan 9
Deep Groove Records
Black Hand Coffee
Piccola Italy
Sideway Café
Shockoe Expresso
Crossroads Café
Mojo’s
Penny Lane Pub
Kulture
Katra Gala
Rumors

Making sure that you have a strong local web presence is very important as well. Sites like the “Scene + Heard” blog on Richmond.com and the “One Way Richmond” blog, as well as live music calendars are all ways to make yourself more accessible to your fans. Join the social network of local Richmond artists on Facebook’s “RVA Musicians” group page. It was recently created to help improve local artists’ networking abilities. It currently has over a hundred members and is growing each day.

You should also send your demos and EPK to local magazines such as RVA Mag and Magazine 33 for example. Try asking if they are interested in running a story about your band, or reviewing an upcoming show. Another way to reach Richmonders is through the air waves. It is always a great idea to send demos to local college radio stations and/or radio shows that play music similar to yours. WRIR 97.3 is Richmond’s independent radio station and features a weekly show called “Activate!,” with Mike Rutz. In essence, the show is a music calendar for your ears that takes place every Wednesday night, with songs from bands that are to be playing throughout Richmond that weekend. Getting air time on shows like these can greatly expand your exposure, as well as build buzz for an upcoming event.

While implementing these strategies, be sure to pay close attention to your brand and how you are marketing it across these different media. You don’t want to be sending conflicting messages that confuse or turn off your fans.

2. Get to Know Your Fans
Email lists are a great way to reach your fans, increase your exposure, and thus open up marketing opportunities. You should always have an email sign up list available at live performances, as well as on your website. You may also consider giving a limited number of free CDs, digital downloads of new songs, or other perks to those who are first to sign up for your band’s email list. By sending out important monthly newsletters with pertinent information about your band, upcoming shows, record releases, etc., you can more easily target your market and grow a deeper connection with your fan base, while simultaneously keeping them in the loop. If you don’t already have a mailing list set up then sign up to Reverbnation.com or Fanbridge.com

3. Know Your Venues
When deciding on venues, one should look at the types of bands that typically perform at certain venues. Be sure to pick those closest to your musical style. For example, if you are a jam band, maybe you want to play a show at the Cary St. Café, where the Dead had played shortly after Jerry’s passing. Or maybe you’re a punk rock band that wants to play at Strange Matter, the former Nanci Raygun. No matter where you decide to play, you always want to have a nice demo and press kit, if possible, to give to club promoters, managers, or whoever organizes the live music when trying to book gigs for the first time. They want to know that you can bring in a large crowd, so if you can show them that you have X many friends on MySpace (or that mailing list you just made) or pictures/video of your performances with big crowds, do it! Also, remember to be professional, on time, and never burn any bridges. It is a big little city, and people talk about the good and the bad.

Here is a list of twenty venues/restaurants/bars that host live music throughout the week:

The National
The Canal Club
The Hat Factory
The Capital Ale House
The Camel
Alley Katz
Strange Matters
Cary St Café
Café Diem
Legend Brewery
Bogart’s
Poe’s Pub
Emilio’s
Tobacco Company
The Triple
Balliceaux
Plan 9
Ipanema Café
Sine Irish Pub
The Republic

4. Create Strategic Alliances
Creating strategic alliances with other bands and sharing resources will help save time and money while increasing your listenership. For example, by sharing the bill and implementing cross promotions with other local bands that have comparable styles, you can cut costs on advertising while combining your mailing lists to bring in new listeners and increase each other’s fan base. This tactic is great for up and coming bands on tight budgets that really want to play for larger crowds and build a following.

I was very excited when I was asked to be a regular guest blogger on NY-based music industry website WeAllMakeMusic.com. Check out my first blog post below regarding album release dates which ran a couple of weeks ago -

##

All too often, musicians rush their new album’s or EP’s release without considering what the best time-frame for that release may be. Just because your album is done doesn’t mean you have to rush it out – there are numerous factors to take into account before you confirm your release date.

Here are some tips on how to schedule and promote your album’s release:

If You Can’t Ship It, Don’t Promote It
Don’t announce your CD release show or release date until you have your physical or digital product in hand! Most of the time recording, manufacturing, and artwork take a lot longer than expected. Don’t start creating hype about your release date, unless you are certain you can deliver the product to your fans! This also applies to your CD release shows. If you don’t have your physical product to sell at the show, then this is a wasted opportunity!

What’s the Best Quarter For You?
Each sales quarter has its own advantages and disadvantages. The fourth quarter, for example, which runs from October to December, is traditionally the most competitive time of the year to release an album. All the major labels and big independent labels are releasing their latest products, and therefore consumer and media attention is often focused on established acts. That leaves little space for unsigned or local acts. It may be a good time of the year to start a  teaser campaign by covering a well-known holiday song and posting it to your Youtube channel or using it as a free download. This will help you build up your fan base, tap into the fan bases of other artists, and maintain your visibility during the manic holiday music season.

By contrast, the first quarter of the year, January to March, is often the best time of the year for a new artist to release, as it’s the least competitive. Media is on the look out for what will be hot in the new year, so it’s perfect timing to introduce yourself to bloggers/journalists/radio producers etc. However, it may be hard to draw a big crowd for your CD release shows as consumers will be watching their bank accounts after the Christmas spending spree. The Valentine’s Day period is one of the biggest sales periods of the year so also think carefully about your release around this date.

The second and third quarters are festival time, and a lot of editorial space in music media will be dedicated to festivals. If you have managed to secure some festival slots, then this is a great time to have a new product out in the market place. You can harness festival fever to your advantage. Be aware of key holiday dates like July 4th when people often take vacations, or big sporting events; consumer, media and gig attendance will be low around these periods.

Know the Time-Line of Your Target Market
For example, if you’re targeting college kids, then be aware of term time dates, college radio schedules and lead times for college gig bookings. Don’t release an album over the summer when everybody is on vacation.

Plan a Comprehensive CD Release Tour in Conjunction With Your Release
Journalists will want to see that you are in demand as a live performer before writing about you. Keeping that in mind, it’s important to note that the two quietest touring months are January and July. That can make it difficult to find other acts to partner with on gigs.

Ensure Your Music Fits the Season
Is your new album/EP jam-packed with summer tunes? Are they winter-y and romantic?  Again, think about creating bonus tracks to exploit holiday themes in order to capture the imagination of new fans.

Be Aware of Lead-Times
Typically, magazine editors plan their issues three months in advance. This means that, even for the biggest artists, PR reps need to notify editors about upcoming releases several months ahead of time.

In comparison to established acts, your release date won’t be “newsworthy” to the media, so you will have the flexibility to work your release for six to nine months. You should still be aware of editorial lead times as many journalists will want to link album reviews with your tour dates. Even for short-lead media, such as online magazines or blogs, the process of introducing yourself, sending out information and following up takes time and persistence.

To summarize, make sure you thoroughly research the following factors before confirming your release date:

• Sales periods across the year.
• Holiday dates and festival dates.
• Editorial timelines and factors affecting limiting editorial coverage of new artists.
• Local, regional and national events that may interfere with gig attendance and fan outreach.

Remember, do not rush your release. Plan, plan, plan!

Check out the original blog post HERE

I was very happy when Amber Foster, one of the most well-respected booking agents in the DC area, agreed to do a quick-fire Q&A with me. Check out her insights into the DC music scene and her invaluable advice to musicians on the touring industry:

1. Tell us about what you do in the DC music scene?
I am a full-time booking agent for Last Call Entertainment, a managing partner in an artist development/management firm, and a producer for a local radio show on DC101 called Local Lix. I’m also a fan who gets out to see live music as often as possible.

2. Have you seen the DC music scene change a lot in the last 10 years?
In some regards, yes. The goal for most bands has changed…musicians are no longer relying on record deals to succeed- today there are so many DIY tools that have changed the game completely. Technology has changed the game also…Years ago I remember having to stand outside shows and hand out postcards to promote a show for bands I was managing…these days you have mailing lists and Facebook and MySpace and Twitter and text-messaging and all these ways to connect instantly with fans. Technology has changed booking also…today it can be as simple as sending an email or and EPK (electronic press kit) or even a link to a YouTube video to a prospective talent buyer, promoter, agent or venue owner. I can’t remember the last time I actually had to send in a physical press kit with a CD for one of the bands I represent, or the last band I booked as a result of receiving one of those. Our entire booking system is automated…even contracts are generated automatically and electronically. It’s much easier these days for bands to gain exposure and there are so many outlets for discovering new music, whether online or even with film and TV licensing or video game placements.

In some regards the scene is the same…there are still tons of bands…there is still no cohesive “scene” but rather sub-scenes based on genre and location…Bands and musicians continue to move to bigger music markets (NYC/LA/Nashville/Austin) to “make it” as though geography is what is holding them back. (and perhaps it is, though I don’t subscribe to that- I think it’s merely a matter of time before the spotlight is on DC)

3. What DC bands are you particularly into right now?
This is a tough one as there are SO many great bands with roots in DC. Some closest to my heart were DC transplants who have since moved on to NYC and these include Alfonso Velez, formerly of Monopoli fame, and Shwa (Losben). I know they both consider DC a home of sorts so I hope that counts. Other favorites have included: Justin Jones (first artist signed to 9:30 club records which recently launched!), Middle Distance Runner, The Dance Party, The Blackjacks, Army of Me (and I’m super excited about Vince’s new project- River James), David Andrew Smith, The Hint, Todd Wright, The Sketches, Shane Hines, Emmet Swimming, Niki Barr Band…I really could go on and on…there is so much talent here!! I’m also excited to see Deep River, which is Luke Brindley’s new band and first release for Go Team! Records, a new label founded by Daniel Brindley. I’m fortunate to be surrounded by so many insanely talented artists and music industry pros.

4. What are your top tips for bands and musicians wanting to tour in the DC area?
First, do some research on the venues that make sense for your bands style…i.e., if your band plays death metal, then IOTA Club & Café might not be your best match. Don’t waste your time trying to book shows at the wrong venues.

Team up with similar genre bands and gig swap- Host them as an opener at your hometown headliner, and let them return the favor so that you will have higher chances of performing to new potential fans.

When reaching out to agents/venue owners, be proactive and list your avails, or the timeframe which you will be routing through if this is a gig inquiry for an upcoming tour. Give the agent a few alternatives and be realistic about your draw in that market. Outline your typical promotion and media plan so they can feel comfortable offering your band a chance. If you have family or friends in the area, be sure to mention that as well.

Once your agent confirms a gig, there are a few important things to remember. First of all, make sure you do what you can to have a contract for the show. Most established agents will send you a contract. Be sure to sign and return by the stated deadline. Make sure you also save a copy of the contract to bring with you to the venue in the event of any discrepancies when it comes time to get paid. (By the way, when you do get paid, make sure you count back the money to the person who gave it to you, if they pay via cash. Don’t just stick it in your pocket and assume their math is correct…you might get screwed out of what you are owed. If you are given a check, make sure the amount is correct, that it is signed, and that it was made out to the correct person/company. It is much easier to correct payment errors on the spot than after the fact! Trust me on this!)

Besides making sure your paperwork is in place for all confirmed gigs, also advance the details once again. Call the venue the week of the show, or prior to heading out on tour, and reconfirm all details to be sure there are no discrepancies… I have heard many stories about artists who drove all the way to a club several hours away to find out they had no show upon arrival, whether due to double-booking or just general confusion.

Your next step should be to list the gig on your website/MySpace/etc. You should also send show posters, usually 4-6, directly to the venue to arrive about 4 weeks before your show date. If you have a demo CD include that also in the event the house DJ wants to spin it before you arrive. Venue owners like when bands promote themselves and they will be more apt to rebook you when they see this effort.

After your gig, take a few minutes to say hi to your fans if time allows and there is no band after you. If you are not the last band, move your gear as quickly as possible off stage and load out. Make sure you thank the manager for having your band. Please be sure to tip your bartenders/servers well. These people sometimes have influence over who gets rebooked and they will sell you out if you fail to tip a customary amount. If the bar was kind enough to comp food or drinks, be sure to tip on what it would have cost, not the discounted amount. Thank your sound engineer as well- a nice gesture is to tip them, even if something minimal…$10-$20 goes a long way. They too have influence many times over the management as to who should get a second show. The next day or so, send an email to your agent to follow up on the show, and to thank them again for the opportunity. Do the same with the venue- bonus points for sending a handwritten thank you note. That will go a long way towards ensuring they don’t forget who you are so next time you want to play that room, chances are it will be easier. Finally- if a booking fee is due, which it likely is if you used an agent, Please pay on time! Agents rely on your booking fees…it is likely their only source of income! I know agents who refuse to rebook bands who are consistently late on paying commissions. Don’t become that band!

On occasion gigs get cancelled and it is beyond the agent’s or venues control. Please be flexible and understanding when this happens. It is already frustrating enough to the agent to lose the gig…they do not need additional attitude from the musician. In this industry- things change every day. Venues close down. They change management. Etc. Know that things can change anytime. If one cancelled gig means you won’t be making rent…or you might not eat…perhaps you should consider getting another job. You cannot count on things to work out perfectly every time. Know that going in! Sometimes agents make mistakes…they are human, and it happens. Occasionally you will have to cancel a gig also, and agents should be equally understanding of that. People get sick…emergencies happen…if this happens to you, please make sure you call both the agent AND the venue as soon as possible. Don’t wait until 7pm the night of a gig to cancel if you can avoid it…if you wake up sick, call in the morning so the agent has a chance to re-fill it.

5. Are there any online tools you recommend to artists for tour promotion and management?
I recommend Reverbnation for an EPK (electronic press kit) and that or Fan Bridge for mailing lists. Bands need a real website in addition to social networking sites like Facebook and MySpace, and Twitter is a great way to connect with fans also. ArtistData is an easy way to update all those sites at once. Bands who want to track finances and merchandise should try Giggin’ Band Accounting software. Check out Sonicbids, OnlineGigs, and GigMasters also for additional booking opportunities. Actually…this has several great resources: http://www.youtube.com/watch?v=c7ANYvXP1hY

6. What are the most common mistakes you see musicians making when they are trying to book tour dates?

Some bands try and tour before they are ready- Start locally and grow your fan base in your own market, and then start to expand other local and regional markets. It does not make sense to spend the money to tour in an area where no one has ever heard of your band, and if you don’t have an existing fan base it will be tough to even book shows.

NEVER lie to an agent or promoter about your anticipated draw. Inflating your numbers will only hurt your bands reputation. It’s always better to be honest. Under-promise and over-deliver.

Don’t try and tour until you have merchandise to sell or even give away. This is not only a great revenue generator to help with the tour expenses but it ensures that your new fans will remember the band. At the very least you need to be able to leave them with music, even if it’s just sampler CDs you burned on your computer…getting the music out there is really important.

Tour smart- minimize unnecessary expenses. Do you really need that band van and trailer? Maybe you do…maybe it’s more economical than driving four separate vehicles, but make sure you can afford the payments if you go that route…it doesn’t make sense to come home from a tour in debt. Ideally your band will be making money, or at least breaking even. Consider renting a U-Haul as opposed to buying a trailer until your band is generating enough income to pay for it comfortably.

Bandleaders who are rude and demanding will cost their band gigs…Toe the line between persistence and annoyance when following up with agents and talent buyers…They are busy and can get hundreds of inquiries a day so it’s good to communicate regularly to stay on their radar but allow some time between follow ups and always be nice and polite.

Be strategic when routing your tour also. Make sure dates are manageable when it comes to travel and that you’ll have plenty of time to get from each gig to the next, allowing enough time for things you cannot control like weather and traffic.

Make sure your press kit and demo is a good reflection on your band and an accurate depiction of where you are. First impressions are important and you want to be represented in the best light.

Speaking of representation, make sure you have the right person pitching the band, whether it’s a band member, the bandleader, a manager, agent or publicist…Otherwise it could be detrimental to your success if that person is inexperienced or unknowledgeable or difficult to work with.

Finally, do what you can to book follow up dates in a reasonable amount of time…ideally every 6-12 weeks in a given market. There is no sense in trying to develop a market you won’t be able to return to for a year as any fans you may have made will likely forget about the band. Make sure you connect right away with fans who you meet at these shows- if they sign up on your mailing list then send them something…don’t just throw the sign up sheet in the van and forget about it. Treat those fans like gold…they are instrumental to your success and can be great ambassadors for your band.

Connect with Amber on Twitter @amberfoster

With Hurricane Earl passing by DC on its way up the coast, the normally draining humidity had temporarily subsided, making more room for love, peace, and music in the air at the “Abbey Road on the River” festival that was held at the National Harbor on Labor Day weekend. The festival had five stages spread around the complex including an acoustic stage, a pier stage on the Potomac, as well as an indoor stage for late night sets, among others. Over thirty bands had performed over the course of the weekend, with many coming from outside the U.S. ‘Sir Frankie Crisp’ of Italy, ‘Lucy in the Sky’ of Germany, and ‘The Norwegian Beatles’ of Norway rocked out with high energy sets filled with classic Beatles tunes fused with their own psychedelic rock styles.
There was no shortage of things to do and see other than music at this year’s AROTR. Movies, such as, “Hard Day’s Night,” as well as “Paul McCartney Really is Dead,” were shown on multiple occasions in the conference rooms of the Gaylord Hotel. Late night tours of the D.C. monuments were also organized, including a John Lennon sing along on the steps of the Lincoln Memorial, which took place on Thursday night. Last, but certainly not least, AROTR’s special guest and former Beatle, Pete Best was in attendance. He spent hours speaking with fans, answering questions, and signing autographs on Saturday and Sunday afternoon.
With AROTR offering free tickets to those 21 and under, it really helped cultivate a friendly environment and fun loving experience families could enjoy together. All in all, it was a festival with love, peace, and non-violence at its heart. I think that’s something John, George, Paul, and Ringo would all approve of.

Check out this Q&A with AROTR founder, Gary Jacobs:
1) What can you tell us about this year’s AROTR Festival at the National Harbor?
This year was the first time we have hosted AROTR in Washington, D.C. It is actually the first time we hosted the event anywhere other than Louisville since we started back in 2000. I can also tell you we had over thirty bands playing throughout the weekend on five different stages. The bands hailed from all over the world, including countries like Germany, Norway, Japan, Puerto Rico, Great Britain, and the United States. Our special guest, Pete Best, was signing autographs and talking with fans on Friday and Saturday afternoon. We also had a great tour of the D.C. monuments and held a John Lennon sing along on the steps of the Lincoln Memorial which went over great.

2) What made you decide to branch out from only hosting the festival in Louisville, KY?
We have been hosting AROTR in Louisville for the past eight years, and it continues to be a wonderful event with loyal fans, great bands, and good times. Russ Lease, a Beatles collector, and a close personal friend of mine had brought up the idea of hosting AROTR at the Gaylord Hotel in National Harbor. I pretty much fell in love with the venue at first sight, and how can you not; it is such a beautiful place.

3) Have you had any time to check out any local bands? What do you think of the current D.C. music scene?
Unfortunately, I have not. I have been so busy with preparing for the Festival that I have had minimal personal time during my stay here. One of the bands that performed this weekend was from D.C., but I didn’t get a chance to check out much of the music scene here. However, I did enjoy taking the water taxi over to Old Town Alexandria for lunch and riding my bike to Mt. Vernon to burn off all the food I ate in Old Town.

4) What were some of the biggest challenges you have faced in organizing a large scale festival of this type, and how have you overcome those obstacles in the past?
There are a lot of known unknowns associated with organizing an event like this. Good preparation is imperative and will make things run that much smoother. There are always bumps in the road and kinks that need to be worked out. Those things need to be taken in stride; always keep your priorities in order. Having great staff doesn’t hurt either!

5) Let’s take a ride in my DeLorean… what do you think the future will hold for AROTR in five years time?
Well, after seeing such a great turnout this year at the National Harbor, we will definitely be coming back next year! We want to make sure that we constantly keep adding dynamic experiences for all of our guests, and maintain the peace, love, and rock n’ roll atmosphere that keeps them coming back.

A couple of months ago I had the pleasure of meeting Tod Plotkin from the Green Buzz Agency at a DCTweetup event in DC recently. We got on really well and he kindly asked me to write a blog post for his company’s marketing blog. The Green  Buzz Agency is a video production company in Washington, DC. They work with a host of exciting clients in the area including the Washington Mystics, Madame Tussauds and Under Armour Apparel, to name a few. The blog post was about music marketing. Obviously this a never ending topic of discussions and the advice I could give artists and music industry professionals is endless. However, I decide to cut it down to 8 basic music marketing tips for artists. Watch out for my second installment coming soon. Here’s the original blog post:

So you’ve been doing the local open-mic night circuit for a while now, you’ve just recorded your first EP or album and are ready to start getting the word out about your brand. Here’s a quick music marketing check-list to help you get on your way:

1. Define your brand – Ensure you branding is clear, consistent and professional across all your online and offline platforms. Define your identity and define who/where you target audience are.  Go to your fans, don’t expect them to come to you.

2. Collect “currency” - Email addresses, mobile numbers and zip codes are the new currency of the music industry. Email is one the most effective direct marketing channels to fans. Make sure you are collecting fan data wherever you are both online and offline.  Two great newsletter services are mailchimp.com or fanbridge.com

3. Create a website - having your own website instantly create a professional brand. It also acts as a uniting hub for all your other social networking sites. Remember, if Myspace or Facebook died tomorrow, all your fan data would be lost. Having a website ensure you are in total control of your brand and fan data. If you can’t afford a website yet, then just get a holding page with a newsletter sign-up on it and links to your social networking sites.

4. Prioritize quality over quantity - Prioritize connecting with fans one by one over applications that “autobot” fans onto your social networking sites. This will inspire loyalty in your fan base and will ultimately be the most effective way in turning potential fans into super fans.

5. Be media ready - Ensure you have both physical and digital copies of your music available, and a biography and/or press release too. Many journalists still want to receive physical product in order to judge the professionalism of an artist. However make sure you also have your full album available for download via a hidden website. I recommend Soundcloud for this.

6. Don’t forget about offline marketing - Online marketing has made connecting with fans on a global level so much easier. We can now communicate with people in real time all over the world. However, don’t forget about your offline marketing. Your live performance, fan interaction at gigs, and face to face networking are still fundamental. Be aggressive (but nice!) in BOTH your offline and online marketing.

7. Know your rights - Ensure that you are aware of the different ways of earning money online and offline. Make sure you sign up to SoundExchange (it’s free!) in order to collect your digital royalties and keep up to date with issues affecting musicians by checking in with The Future of Music Coalition.

8. Be creative, be personal - Don’t be afraid to ask your fans for input into your creative process. If they see you are listening to them, it will incentivize their loyalty and you will create word-of-mouth buzz.

The original post can be found at http://www.greenbuzzagency.com/8-rules-marketing-in-the-music-industry

So you’ve spent countless hours honing your musical voice and you are ready to take your product on the road.  Now all you need is to choose a city whose scene, trends and history fit your brand, in order for you and your music to gain the attention it deserves.

Here’s a brief overview of touring key East coast cities:

Washington, DC

Washington, DC has an incredibly rich musical history, dating from the early days of Jazz with Duke Ellington, to the Soul/Funk movement with DC native, Marvin Gaye.  Currently, in response to DC’s prolific club/dance scene, House music is becoming a staple.  DC is also known for its hardcore punk bands channeling the city’s political rage whenever warranted.

Styles: Indie-Rock, Punk, RnB, House

Popular Artists: Wale, Thievery Corporation, Minor Threat, Bad Brains, Henry Rollins

Venue over-view:
The Velvet Lounge – A performance space that offers spots to music ranging from punk rock to alt-folk.
DC9 – A small venue which showcases new talent.
Rock n Roll Hotel – Trendy club and performance space in the increasingly popular Atlas District.
Iota – Has an open-mic nights every Wednesday night.
The Red and the Black Bar – popular punk-rock bar supporting up and coming bands.
Kennedy Center Millennium Stage – The world renowned Kennedy Center also supports up and coming artists on their Millennium Stage.

Richmond, Virginia

Richmond is home to a multifarious group of musical genres and their respective musicians. With the river city also being home to Virginia Commonwealth University and its 30,000+ students, the music scene is very lively, yet intimate. The earlier contributions of Richmond’s musical output consisted largely of punk and heavy metal bands, including such acts as GWAR and Lamb of God. Today, one can see the worlds of jazz, punk, rock, folk, electronic, hip-hop, blues, and many more all coexisting under one roof.

Notable Styles: Indie Rock, Punk, Blues/Jazz, Metal, Jam Band

Notable Artists: GWAR, Lamb of God, Avail, Strike Anywhere, Carbon Leaf, Farm Vegas,

Venues for up and coming artists:
Alley Katz – Opened in 1995, 500 max capacity. Books up-and-coming acts as well as internationally known artists.
The Hat Factory – Built in 1896 to house the Virginia Paper Company located on the canal in Richmond’s historic Shockoe Slip District. The hat factory is host to all types of local, regional, and national acts.
The Canal Club – Also located in Richmond’s Shockoe Slip District, The Canal Club has played its part in providing richmonders with quality local up-and-coming acts as well as more nationally known bands.

New York City, New York

Always a busy town for entertainment, and the heart of the country’s music industry, New York’s hustle and bustle atmosphere and large, diverse population has created a prolific and eclectic musical output.  However, its prolific musical output also means there is heavy competition, so be sure to proceed with passion and commitment.  Currently NYC is known for its dominance in the indie rock scene, while still keeping a mark on the worldwide Hip-Hop and Rap scene.  There is also an outstanding number of Jazz venues, and of course its reputation for quality theater will serve well for people interested in the arts.

Notable Styles: Indie Rock, Hip-Hop/Rap, Blues/Jazz, Musical Theater.

Notable Artists: The Strokes, MGMT, Ratatat,  Interpol, John Coltrane, LL Cool J. The list is endless…

Venues for up-and-coming musicians:
Cafe Vivaldi -  Known for their open mic nights with great local singer-songwriters.
Nuyorican Poets Cafe – Known for its poetry open mics and hip-hop freestyling.
Mercury Lounge – Described as a venue which hosts bands border lining “next big thing” status.
Rockwood Music Hall – Hosts up and coming artists on a regular basis.
Arlene’s Grocery – Live music 7 days a week.

Boston, MA
Though Boston is known as one of the birthplaces for hardcore punk music, the city’s scene doesn’t exclusively focus on this.  Though historically, Boston has been the birthplace to many important rock bands such as The Cars and Boston (who knew?), in recent years the more popular bands that have been exported from Boston have been more pop-punky than your average rock and roll troupe.

Notable Styles: Punk, Pop-Punk, Hardcore, Garage Rock, Screamo.

Popular Artists:  Aerosmith, Dropkick Murphy’s, The Pixies, Godsmack, Boys Like Girls, Passion Pit

Venues for up-and-coming artists:
The Baseball Tavern – A bar that hosts bands which are very diverse genre wise. Located near Fenway Park.
Bill’s Bar – Everything from hardcore to funk and groove.
Church – 225 capacity music venue that hosts both local and touring artists.
House of Blues – A restaurant that books local and touring blues artists.

Philidelphia

Philly is most notable for its contribution to the evolution of East Coast hip-hop.  It is the place to go if you’re looking for a career in R&B.  Also, the city’s large Jamaican population makes it a lively place for Reggae night life. It is also a place with a thriving classical music scene.

Styles: R&B/Hip-Hop, Electronica, Classical music, Grindcore, Industrial, Reggae

Popular Artists: DJ Jazzy Jeff, TLC, Boyz II Men, The Roots

Venues for up-and-coming musicians:
Astrocade – Features mostly new indie rock bands.
Fergie’s – Irish pub featuring Rock and Folk acts.
The Fire – A venue open to musical acts of any kind.
Reef Restaurant and Lounge – A restaurant that hosts an event called “Island Rhythms Saturday” that hires local Reggae, Soca, Salsa, and R&B acts.

Brian Zimmerman is the latest addition to the imaginePR team. A recent graduate from Virginia Commonwealth University, he received his Bachelor’s Degree in Marketing with University honors and now focuses his efforts on the music industry.  He has listened to hundreds of demo CDs while reviewing local music for WRIR 97.3, Richmond’s Independent Radio, and believes that artists should be educated on the little details that can make their demo go a long way.  As a result, Brian has put together the following tip sheet for musicians:

What is a demo?

A demo is not quite a full on master, but it will give your audience an idea of what you sound like on a professional recording.  “Demo” is short for “demonstration recording,” and will often be how you make your first impression to A&R reps, venue bookers, managers, etc.  Record companies and venues alike listen to demos to help them decide whether or not they want you for a record deal or gig.  Below are a few pointers on how to make a quality demo.

Tip One – Know Your Listeners

First of all, know your audience.  Are you sending this demo to record companies in the hope of getting a record deal, or to local venues in the hope of booking some gigs? If you are sending out demos to record companies, know what types of artists they have signed and what their sound is.  If the signed artists play music from the opposite side of the spectrum compared to your band, than you may be looking at the wrong label.  Make sure that your sound fits the label’s repertoire.

Similarly, when sending your demo to venues you want to make sure that your sound fits their ambiance.  Otherwise, you may be wasting time and money sending demos to people who will probably not want to book your band.  Also, many bands will record their demos live so that venues can hear what they will sound like outside the studio.  This tactic is beneficial, especially if you have a crowd of people cheering you on in the background!

Tip Two -  Pick Your Best Songs

Always pick the best song from your band’s repertoire, the ones that you feel encompasses the band’s overall sound.  While they may not be your most popular songs, you need to identify the tracks that have the best performance, singing, chorus, song structure, etc. and put those on the demo.  You may even want to ask someone else in the industry beside yourself to help identify what songs are truly your best.

Also, it is a good idea to keep the number of tracks down to 2 or 3 tracks maximum.  This is because many record companies have track limits regarding the demos they will listen to; and frankly no one is going to sit and listen to a ridiculously long demo.  Lastly, it is always a good idea to make sure that all of your songs are copyrighted before sending out your demos.

Tip Three – Dress It Up

Seriously consider making a nice quality CD cover and jacket for your demo CD.  This is a great way to artistically display your band’s “brand,” and it will definitely look better than a blank CD in an empty jewel case.  This may sound expensive, but considering the fact you should only need a small number of demos to send to local venues/labels/etc., you should consider investing in software that enables you to customize and print CD covers/jackets from your home printer.  

With the prominence of MP3s today, you may even want to consider purchasing custom flash drives to upload your demo onto.  That is just another way to jazz up your demo and make it stand out.

Tip Four – Contact Info

This seems pretty simple, but you will always want to make sure that you have all of your contact information physically attached to the demo, not just the jacket. The easiest way to achieve this would be a sticker on the demo with your contact info. That way, if your demo CD gets separated from its original case, which it most likely will, there will be no questions as to who the band is and how you can contact them.  If you go with the above mentioned flash drive route, you will want to make a document on the flash drive with your full contact information as well.

Tip Five – Quality Sound

While the quality of the songs should come first, the quality of your demo’s sound is also important.  That is why you need to spend some time thinking about how you want to record your demo.  Recording in a recording studio is very expensive. However, considering the fact that your demo will have a limited number of tracks, it may be worth the money to record with professional equipment and engineers.  

If money is tight, you can find home studio recording software to record with as a cheaper alternative option.  While home studio recording software is less expensive than studio time, you may want to consider taking your home recorded demo to a professional engineer and have him master the tracks for you to get the best possible sound quality you can.